Index: wp-content/themes/twentytwelve/inc/theme-options.php
===================================================================
--- wp-content/themes/twentytwelve/inc/theme-options.php	(revision 21435)
+++ wp-content/themes/twentytwelve/inc/theme-options.php	(working copy)
@@ -225,7 +225,7 @@
 		) );
 
 		$wp_customize->add_control( $this->option_key . '_enable_fonts', array(
-			'label'    => __( 'Enable Web Fonts', 'twentytwelve' ),
+			'label'    => __( 'Yes, I’d like to enable the gorgeous, open-source Open Sans typeface.', 'twentytwelve' ),
 			'section'  => $this->option_key . '_enable_fonts',
 			'settings' => $this->option_key . '[enable_fonts]',
 			'type'     => 'checkbox',