Index: wp-admin/menu.php
===================================================================
--- wp-admin/menu.php	(revision 17367)
+++ wp-admin/menu.php	(working copy)
@@ -127,7 +127,8 @@
 	while ( isset($menu[$ptype_menu_position]) || in_array($ptype_menu_position, $core_menu_positions) )
 		$ptype_menu_position++;
 
-	$menu[$ptype_menu_position] = array( esc_attr( $ptype_obj->labels->menu_name ), $ptype_obj->cap->edit_posts, "edit.php?post_type=$ptype", '', 'menu-top menu-icon-' . $ptype_class, 'menu-posts-' . $ptype_for_id, $menu_icon );
+	$menu_name = apply_filters( "admin_menu_label_$ptype", $ptype_obj->labels->menu_name );
+	$menu[$ptype_menu_position] = array( esc_attr( $menu_name ), $ptype_obj->cap->edit_posts, "edit.php?post_type=$ptype", '', 'menu-top menu-icon-' . $ptype_class, 'menu-posts-' . $ptype_for_id, $menu_icon );
 	$submenu["edit.php?post_type=$ptype"][5]  = array( $ptype_obj->labels->menu_name, $ptype_obj->cap->edit_posts,  "edit.php?post_type=$ptype");
 	$submenu["edit.php?post_type=$ptype"][10]  = array( $ptype_obj->labels->add_new, $ptype_obj->cap->edit_posts, "post-new.php?post_type=$ptype" );
 
@@ -139,7 +140,7 @@
 		$submenu["edit.php?post_type=$ptype"][$i++] = array( esc_attr( $tax->labels->menu_name ), $tax->cap->manage_terms, "edit-tags.php?taxonomy=$tax->name&post_type=$ptype" );
 	}
 }
-unset($ptype, $ptype_obj, $ptype_class, $ptype_for_id, $ptype_menu_position, $menu_icon, $i, $tax);
+unset($ptype, $ptype_obj, $ptype_class, $ptype_for_id, $ptype_menu_position, $menu_icon, $menu_name, $i, $tax);
 
 $menu[59] = array( '', 'read', 'separator2', '', 'wp-menu-separator' );