Index: wp-admin/js/post-formats.js
===================================================================
--- wp-admin/js/post-formats.js	(revision 24303)
+++ wp-admin/js/post-formats.js	(working copy)
@@ -13,7 +13,7 @@
 		lastHeight = 360,
 		initialFormat = 'standard',
 		shortClass = 'short-format',
-		noTitleFormats = ['status'],
+		optionalTitleFormats = ['status', 'aside'],
 		noMediaFormats = ['status', 'aside', 'image', 'audio', 'video'],
 		shortContentFormats = ['status', 'aside'],
 		noUIFormats = ['standard', 'chat', 'status', 'aside', 'gallery'];
@@ -132,10 +132,12 @@
 			insertMediaButton.fadeToggle( 200 ).css( 'display', 'inline-block' );
 		}
 		// Animate the title going away or coming back
-		formatTo = -1 < $.inArray( format, noTitleFormats );
-		formatFrom = -1 < $.inArray( postFormats.currentPostFormat, noTitleFormats );
+		formatTo = -1 < $.inArray( format, optionalTitleFormats );
+		formatFrom = -1 < $.inArray( postFormats.currentPostFormat, optionalTitleFormats );
 		if ( formatFrom ? !formatTo : formatTo ) { // XOR
-			$( '#titlewrap' ).fadeToggle( 200 );
+			var o = formatTo ? 0.5 : 1;
+			titlePrompt.text( titlePrompt.data('title' + ( formatTo ? '-optional' : '' ) ) );
+			$( '#titlewrap' ).animate( {opacity: o}, 200 );
 		}
 
 		// Animate the fields moving going away or coming in
@@ -160,7 +162,13 @@
 		}
 
 		resizeContent( format );
-		postTitle.focus();
+		if( -1 < $.inArray( format, optionalTitleFormats ) )
+			if( $('#content:visible').size() )
+				$('#content').focus();
+			else
+				tinyMCE.activeEditor.focus();
+		else
+			postTitle.focus();
 
 		if ( '' === postTitle.val() ) {
 			titlePrompt.removeClass( 'screen-reader-text' );
@@ -237,6 +245,15 @@
 			$(this).closest( 'p' ).find( 'span' ).toggle();
 		});
 
+		// Set opacity of title on focus
+		var optionalTitleFormatsSelector = '.wp-format-' + optionalTitleFormats.join( ' #title,.wp-format-' ) + ' #title';
+		$( 'html' ).on( 'focusin', optionalTitleFormatsSelector, function(e) {
+			$( '#titlewrap' ).animate( {opacity:1}, 200 );
+		}).on( 'focusout', optionalTitleFormatsSelector, function(e) {
+			$( '#titlewrap' ).animate( {opacity:.5}, 200 );
+		});
+		$( optionalTitleFormatsSelector ).parents( '#titlewrap' ).animate( {opacity:.5}, 200 );
+
 		// Media selection
 		$( '.wp-format-media-select' ).click( function (e) {
 			e.preventDefault();
Index: wp-admin/edit-form-advanced.php
===================================================================
--- wp-admin/edit-form-advanced.php	(revision 24303)
+++ wp-admin/edit-form-advanced.php	(working copy)
@@ -419,7 +419,11 @@
 <?php if ( post_type_supports($post_type, 'title') ) { ?>
 <div id="titlediv">
 <div id="titlewrap">
-	<label class="screen-reader-text" id="title-prompt-text" for="title"><?php echo apply_filters( 'enter_title_here', __( 'Enter title here' ), $post ); ?></label>
+	<?php
+		$title_prompt          = apply_filters( 'enter_title_here', __( 'Enter title here'            ), $post );
+		$title_optional_prompt = apply_filters( 'enter_title_here', __( 'Enter title here (optional)' ), $post );
+	?>
+	<label class="screen-reader-text" id="title-prompt-text" for="title" data-title="<?php echo esc_attr( $title_prompt ); ?>" data-title-optional="<?php echo esc_attr( $title_optional_prompt ); ?>"><?php echo in_array( $post_format, array( 'aside', 'status' ) ) ? $title_optional_prompt : $title_prompt; ?></label>
 	<input type="text" name="post_title" size="30" value="<?php echo esc_attr( htmlspecialchars( $post->post_title ) ); ?>" id="title" autocomplete="off" />
 </div>
 <div class="inside">
Index: wp-admin/css/wp-admin.css
===================================================================
--- wp-admin/css/wp-admin.css	(revision 24303)
+++ wp-admin/css/wp-admin.css	(working copy)
@@ -4116,7 +4116,6 @@
 }
 
 .wp-post-format-show-ui.wp-format-image .attachment-display-settings,
-.wp-post-format-show-ui.wp-format-status #titlewrap,
 .wp-post-format-show-ui.wp-format-image #insert-media-button,
 .wp-post-format-show-ui.wp-format-audio #insert-media-button,
 .wp-post-format-show-ui.wp-format-video #insert-media-button,