Index: wp-content/themes/twentyfourteen/inc/customizer.php
===================================================================
--- wp-content/themes/twentyfourteen/inc/customizer.php	(revision 26844)
+++ wp-content/themes/twentyfourteen/inc/customizer.php	(working copy)
@@ -33,7 +33,10 @@
 	// Add the featured content section in case it's not already there.
 	$wp_customize->add_section( 'featured_content', array(
 		'title'       => __( 'Featured Content', 'twentyfourteen' ),
-		'description' => sprintf( __( 'Use a <a href="%1$s">tag</a> to feature your posts. If no posts match the tag, <a href="%2$s">sticky posts</a> will be displayed instead.', 'twentyfourteen' ), admin_url( '/edit.php?tag=featured' ), admin_url( '/edit.php?show_sticky=1' ) ),
+		'description' => sprintf( __( 'Use a <a href="%1$s">tag</a> to feature your posts. If no posts match the tag, <a href="%2$s">sticky posts</a> will be displayed instead.', 'twentyfourteen' ),
+			esc_url( add_query_arg( 'tag', _x( 'featured', 'featured content default tag', 'twentyfourteen' ), admin_url( 'edit.php' ) ) ),
+			admin_url( 'edit.php?show_sticky=1' )
+		),
 		'priority'    => 130,
 	) );
 
Index: wp-content/themes/twentyfourteen/inc/featured-content.php
===================================================================
--- wp-content/themes/twentyfourteen/inc/featured-content.php	(revision 26844)
+++ wp-content/themes/twentyfourteen/inc/featured-content.php	(working copy)
@@ -406,14 +406,18 @@
 	public static function customize_register( $wp_customize ) {
 		$wp_customize->add_section( 'featured_content', array(
 			'title'          => __( 'Featured Content', 'twentyfourteen' ),
-			'description'    => sprintf( __( 'Use the <a href="%1$s">"featured" tag</a> to feature your posts. You can change this to a tag of your choice; if no posts match the tag, <a href="%2$s">sticky posts</a> will be displayed instead.', 'twentyfourteen' ), admin_url( '/edit.php?tag=featured' ), admin_url( '/edit.php?show_sticky=1' ) ),
+			'description'    => sprintf( __( 'Use the <a href="%1$s">$2$s</a> tag to feature your posts. You can change this to a tag of your choice; if no posts match the tag, <a href="%3$s">sticky posts</a> will be displayed instead.', 'twentyfourteen' ),
+				esc_url( add_query_arg( 'tag', _x( 'featured', 'featured content default tag', 'twentyfourteen' ), admin_url( 'edit.php' ) ) ),
+				_x( 'featured', 'featured content default tag', 'twentyfourteen' ),
+				admin_url( 'edit.php?show_sticky=1' )
+			),
 			'priority'       => 130,
 			'theme_supports' => 'featured-content',
 		) );
 
 		// Add Featured Content settings.
 		$wp_customize->add_setting( 'featured-content[tag-name]', array(
-			'default'              => 'featured',
+			'default'              => _x( 'featured', 'featured content default tag', 'twentyfourteen' ),
 			'type'                 => 'option',
 			'sanitize_js_callback' => array( __CLASS__, 'delete_transient' ),
 		) );
@@ -474,7 +478,7 @@
 			'hide-tag' => 1,
 			'quantity' => 6,
 			'tag-id'   => 0,
-			'tag-name' => 'featured',
+			'tag-name' => _x( 'featured', 'featured content default tag', 'twentyfourteen' ),
 		);
 
 		$options = wp_parse_args( $saved, $defaults );