Index: src/wp-includes/js/mce-view.js
===================================================================
--- src/wp-includes/js/mce-view.js	(revision 31548)
+++ src/wp-includes/js/mce-view.js	(working copy)
@@ -163,10 +163,23 @@
 		/**
 		 * Get a view instance.
 		 *
+		 * @param {(String|HTMLElement)} object The textual representation of the view or the view node.
+		 */
+		getInstance: function( object ) {
+			if ( typeof object === 'string' ) {
+				return instances[ encodeURIComponent( object ) ];
+			}
+
+			return instances[ $( object ).data( 'wpview-text' ) ];
+		},
+
+		/**
+		 * Given a view node, get the view's text.
+		 *
 		 * @param {String} text The textual representation of the view.
 		 */
-		getInstance: function( text ) {
-			return instances[ encodeURIComponent( text ) ];
+		getText: function( node ) {
+			return decodeURIComponent( $( node ).data( 'wpview-text' ) || '' );
 		},
 
 		/**
@@ -188,8 +201,7 @@
 		 * @param {HTMLElement}    node   The view node to update.
 		 */
 		update: function( text, editor, node ) {
-			var oldText = decodeURIComponent( $( node ).data( 'wpview-text' ) ),
-				instance = this.getInstance( oldText );
+			var instance = this.getInstance( node );
 
 			if ( instance ) {
 				instance.update( text, editor, node );
@@ -203,11 +215,10 @@
 		 * @param {HTMLElement}    node   The view node to edit.
 		 */
 		edit: function( editor, node ) {
-			var text = decodeURIComponent( $( node ).data( 'wpview-text' ) ),
-				instance = this.getInstance( text );
+			var instance = this.getInstance( node );
 
 			if ( instance && instance.edit ) {
-				instance.edit( text, function( text ) {
+				instance.edit( instance.text, function( text ) {
 					instance.update( text, editor, node );
 				} );
 			}
@@ -218,7 +229,7 @@
 	 * A Backbone-like View constructor intended for use when rendering a TinyMCE View.
 	 * The main difference is that the TinyMCE View is not tied to a particular DOM node.
 	 *
-	 * @param {Object} Options.
+	 * @param {Object} options Options.
 	 */
 	wp.mce.View = function( options ) {
 		_.extend( this, options );
Index: src/wp-includes/js/tinymce/plugins/wpview/plugin.js
===================================================================
--- src/wp-includes/js/tinymce/plugins/wpview/plugin.js	(revision 31548)
+++ src/wp-includes/js/tinymce/plugins/wpview/plugin.js	(working copy)
@@ -107,7 +107,7 @@
 		clipboard = dom.create( 'div', {
 			'class': 'wpview-clipboard',
 			'contenteditable': 'true'
-		}, decodeURIComponent( editor.dom.getAttrib( viewNode, 'data-wpview-text' ) ) );
+		}, wp.mce.views.getText( viewNode ) );
 
 		editor.dom.select( '.wpview-body', viewNode )[0].appendChild( clipboard );