diff --git src/wp-admin/edit-form-blocks.php src/wp-admin/edit-form-blocks.php
index 3dfa4f2f6a..6f24c0debb 100644
--- src/wp-admin/edit-form-blocks.php
+++ src/wp-admin/edit-form-blocks.php
@@ -22,10 +22,6 @@ if ( ! defined( 'ABSPATH' ) ) {
  */
 global $post_type, $post_type_object, $post, $title, $editor_styles;
 
-if ( ! empty( $post_type_object ) ) {
-	$title = $post_type_object->labels->edit_item;
-}
-
 // Flag that we're loading the block editor.
 $current_screen = get_current_screen();
 $current_screen->is_block_editor( true );
@@ -115,6 +111,10 @@ if ( 'auto-draft' === $post->post_status ) {
 	);
 }
 
+if ( ! empty( $post_type_object ) && ! $is_new_post ) {
+	$title = $post_type_object->labels->edit_item;
+}
+
 // Prepare Jed locale data.
 $locale_data = wp_get_jed_locale_data( 'default' );
 wp_add_inline_script(