diff --git a/src/js/media/views/media-frame.js b/src/js/media/views/media-frame.js
index 50a97f8..21ea4c2 100644
--- a/src/js/media/views/media-frame.js
+++ b/src/js/media/views/media-frame.js
@@ -31,8 +31,13 @@ MediaFrame = Frame.extend(/** @lends wp.media.view.MediaFrame.prototype */{
 	initialize: function() {
 		Frame.prototype.initialize.apply( this, arguments );
 
+		var media =	wp.media,
+					l10n;
+
+		l10n = media.view.l10n = window._wpMediaViewsL10n || {};
+
 		_.defaults( this.options, {
-			title:    '',
+			title:    l10n.addMedia,
 			modal:    true,
 			uploader: true
 		});
diff --git a/src/wp-includes/media.php b/src/wp-includes/media.php
index 27b1eb8..ed4a3fd 100644
--- a/src/wp-includes/media.php
+++ b/src/wp-includes/media.php
@@ -3765,7 +3765,7 @@ function wp_enqueue_media( $args = array() ) {
 	$strings = array(
 		// Generic
 		'url'                         => __( 'URL' ),
-		'addMedia'                    => __( 'Add Media' ),
+		'addMedia'                    => __( 'Media' ),
 		'search'                      => __( 'Search' ),
 		'select'                      => __( 'Select' ),
 		'cancel'                      => __( 'Cancel' ),