diff --git a/src/wp-admin/about.php b/src/wp-admin/about.php
index acaaa2a009..c14c1bfc50 100644
--- a/src/wp-admin/about.php
+++ b/src/wp-admin/about.php
@@ -20,10 +20,10 @@ require_once ABSPATH . 'wp-admin/admin-header.php';
 
 		<div class="about__header">
 			<div class="about__header-title">
-				<h1>
+				<p>
 					<?php _e( 'WordPress' ); ?>
 					<span><?php echo $display_version; ?></span>
-				</h1>
+				</p>
 			</div>
 
 			<div class="about__header-text">
@@ -41,7 +41,8 @@ require_once ABSPATH . 'wp-admin/admin-header.php';
 		</div>
 
 		<div class="about__section is-feature has-accent-background-color">
-			<p><?php _e( 'Say hello to more and better.' ); ?></p>
+			<h1><?php _e( 'Say hello to more and better.' ); ?></h1>
+
 			<p><?php _e( 'More ways to make your pages come alive. With easier ways to get it all done and looking better than ever&mdash;and boosts in speed you can feel.' ); ?></p>
 		</div>
 
@@ -105,7 +106,7 @@ require_once ABSPATH . 'wp-admin/admin-header.php';
 					<li><?php _e( 'Tips are gone. In their place, a Welcome Guide window you can bring up when you need it&mdash;and only when you need it&mdash;again and again.' ); ?></li>
 					<li><?php _e( 'Know at a glance whether you&#8217;re in a block&#8217;s Edit or Navigation mode. Or, if you have restricted vision, your screen reader will tell you which mode you&#8217;re in.' ); ?></li>
 				</ul>
-				<p><em><?php _e( 'Of course, if you want to work with the very latest tools and features, install the <a href="https://wordpress.org/plugins/gutenberg/">Gutenberg plugin</a>. You&#8217;ll get to be the first to use new and exciting features in the block editor, before anyone else has seen them!' ); ?></em></p>
+				<p><?php _e( 'Of course, if you want to work with the very latest tools and features, install the <a href="https://wordpress.org/plugins/gutenberg/">Gutenberg plugin</a>. You&#8217;ll get to be the first to use new and exciting features in the block editor, before anyone else has seen them!' ); ?></p>
 			</div>
 			<div class="column is-edge-to-edge">
 				<div class="about__image aligncenter">
diff --git a/src/wp-admin/credits.php b/src/wp-admin/credits.php
index 60b1ebb004..9ed12661c3 100644
--- a/src/wp-admin/credits.php
+++ b/src/wp-admin/credits.php
@@ -22,10 +22,10 @@ $credits = wp_credits();
 
 	<div class="about__header">
 		<div class="about__header-title">
-			<h1>
+			<p>
 				<?php _e( 'WordPress' ); ?>
 				<span><?php echo $display_version; ?></span>
-			</h1>
+			</p>
 		</div>
 
 		<div class="about__header-text">
@@ -44,7 +44,7 @@ $credits = wp_credits();
 
 	<div class="about__section">
 		<div class="column">
-			<h2><?php _e( 'WordPress is created by a worldwide team of passionate individuals.' ); ?></h2>
+			<h1><?php _e( 'WordPress is created by a worldwide team of passionate individuals.' ); ?></h1>
 
 			<p>
 				<?php
diff --git a/src/wp-admin/css/about.css b/src/wp-admin/css/about.css
index 51e49261d6..2d37148cdf 100644
--- a/src/wp-admin/css/about.css
+++ b/src/wp-admin/css/about.css
@@ -303,7 +303,7 @@
 }
 
 .about__container h1 {
-	font-size: 5em;
+	font-size: 4em;
 	line-height: 1;
 }
 
@@ -448,15 +448,11 @@
 	-ms-grid-row-span: 2;
 	grid-row: 1/span 2;
 	padding: 32px;
-	-webkit-writing-mode: vertical-rl;
-	-ms-writing-mode: tb-rl;
-	writing-mode: vertical-rl;
-	transform: rotate(180deg);
 }
 
 /* Needs to be inline-block to use vertical-align, needs specificity to override flex. */
 .about__header .about__header-title {
-	display: inline-block;
+	display: flex;
 	vertical-align: top;
 }
 
@@ -467,7 +463,7 @@
 }
 
 .about__header-title h1 span {
-	display: block;
+	display: inline-block;
 	font-weight: 600;
 	font-size: 1.2em;
 	line-height: 1;
diff --git a/src/wp-admin/freedoms.php b/src/wp-admin/freedoms.php
index c9bc298866..454a647c0d 100644
--- a/src/wp-admin/freedoms.php
+++ b/src/wp-admin/freedoms.php
@@ -25,10 +25,10 @@ require_once ABSPATH . 'wp-admin/admin-header.php';
 
 	<div class="about__header">
 		<div class="about__header-title">
-			<h1>
+			<p>
 				<?php _e( 'WordPress' ); ?>
 				<span><?php echo $display_version; ?></span>
-			</h1>
+			</p>
 		</div>
 
 		<div class="about__header-text">
@@ -46,7 +46,7 @@ require_once ABSPATH . 'wp-admin/admin-header.php';
 	</div>
 
 	<div class="about__section has-subtle-background-color is-feature">
-		<h2><?php _e( 'Freedoms' ); ?></h2>
+		<h1><?php _e( 'Freedoms' ); ?></h1>
 
 		<p class="about-description">
 		<?php
diff --git a/src/wp-admin/privacy.php b/src/wp-admin/privacy.php
index 09248661bb..2ef4258e33 100644
--- a/src/wp-admin/privacy.php
+++ b/src/wp-admin/privacy.php
@@ -19,10 +19,10 @@ require_once ABSPATH . 'wp-admin/admin-header.php';
 
 	<div class="about__header">
 		<div class="about__header-title">
-			<h1>
+			<p>
 				<?php _e( 'WordPress' ); ?>
 				<span><?php echo $display_version; ?></span>
-			</h1>
+			</p>
 		</div>
 
 		<div class="about__header-text">
@@ -41,7 +41,7 @@ require_once ABSPATH . 'wp-admin/admin-header.php';
 
 	<div class="about__section">
 		<div class="column">
-			<h2><?php _e( 'Privacy' ); ?></h2>
+			<h1><?php _e( 'Privacy' ); ?></h1>
 
 			<p><?php _e( 'From time to time, your WordPress site may send data to WordPress.org &#8212; including, but not limited to &#8212; the version of WordPress you are using, and a list of installed plugins and themes.' ); ?></p>