Index: src/wp-admin/about.php
===================================================================
--- src/wp-admin/about.php	(revision 47511)
+++ src/wp-admin/about.php	(working copy)
@@ -20,10 +20,10 @@
 
 		<div class="about__header">
 			<div class="about__header-title">
-				<h1>
+				<p>
 					<?php _e( 'WordPress' ); ?>
 					<span><?php echo $display_version; ?></span>
-				</h1>
+				</p>
 			</div>
 
 			<div class="about__header-text">
@@ -41,7 +41,8 @@
 		</div>
 
 		<div class="about__section is-feature has-accent-background-color">
-			<p><?php _e( 'Say hello to more and better.' ); ?></p>
+			<h1><?php _e( 'Say hello to more and better.' ); ?></h1>
+
 			<p><?php _e( 'More ways to make your pages come alive. With easier ways to get it all done and looking better than ever&mdash;and boosts in speed you can feel.' ); ?></p>
 		</div>
 
@@ -105,7 +106,7 @@
 					<li><?php _e( 'Tips are gone. In their place, a Welcome Guide window you can bring up when you need it&mdash;and only when you need it&mdash;again and again.' ); ?></li>
 					<li><?php _e( 'Know at a glance whether you&#8217;re in a block&#8217;s Edit or Navigation mode. Or, if you have restricted vision, your screen reader will tell you which mode you&#8217;re in.' ); ?></li>
 				</ul>
-				<p><em><?php _e( 'Of course, if you want to work with the very latest tools and features, install the <a href="https://wordpress.org/plugins/gutenberg/">Gutenberg plugin</a>. You&#8217;ll get to be the first to use new and exciting features in the block editor, before anyone else has seen them!' ); ?></em></p>
+				<p><?php _e( 'Of course, if you want to work with the very latest tools and features, install the <a href="https://wordpress.org/plugins/gutenberg/">Gutenberg plugin</a>. You&#8217;ll get to be the first to use new and exciting features in the block editor, before anyone else has seen them!' ); ?></p>
 			</div>
 			<div class="column is-edge-to-edge">
 				<div class="about__image aligncenter">
Index: src/wp-admin/credits.php
===================================================================
--- src/wp-admin/credits.php	(revision 47511)
+++ src/wp-admin/credits.php	(working copy)
@@ -22,10 +22,10 @@
 
 	<div class="about__header">
 		<div class="about__header-title">
-			<h1>
+			<p>
 				<?php _e( 'WordPress' ); ?>
 				<span><?php echo $display_version; ?></span>
-			</h1>
+			</p>
 		</div>
 
 		<div class="about__header-text">
@@ -42,28 +42,39 @@
 		</nav>
 	</div>
 
-	<div class="about__section">
+	<div class="about__section is-feature">
 		<div class="column">
-			<h2><?php _e( 'WordPress is created by a worldwide team of passionate individuals.' ); ?></h2>
+			<h1><?php _e( 'Credits' ); ?></h1>
 
+			<?php if ( ! $credits ) : ?>
+
 			<p>
 				<?php
-				if ( ! $credits ) {
-					printf(
-						/* translators: 1: https://wordpress.org/about/, 2: https://make.wordpress.org/ */
-						__( 'WordPress is created by a <a href="%1$s">worldwide team</a> of passionate individuals. <a href="%2$s">Get involved in WordPress</a>.' ),
-						__( 'https://wordpress.org/about/' ),
-						__( 'https://make.wordpress.org/' )
-					);
-				} else {
-					printf(
-						/* translators: %s: https://make.wordpress.org/ */
-						__( 'Want to see your name in lights on this page? <a href="%s">Get involved in WordPress</a>.' ),
-						__( 'https://make.wordpress.org/' )
-					);
-				}
+				printf(
+					/* translators: 1: https://wordpress.org/about/, 2: https://make.wordpress.org/ */
+					__( 'WordPress is created by a <a href="%1$s">worldwide team</a> of passionate individuals. <a href="%2$s">Get involved in WordPress</a>.' ),
+					__( 'https://wordpress.org/about/' ),
+					__( 'https://make.wordpress.org/' )
+				);
 				?>
 			</p>
+
+			<?php else : ?>
+
+			<p>
+				<?php _e( 'WordPress is created by a worldwide team of passionate individuals.' ); ?>
+			</p>
+			<p>
+				<?php
+				printf(
+					/* translators: %s: https://make.wordpress.org/ */
+					__( 'Want to see your name in lights on this page? <a href="%s">Get involved in WordPress</a>.' ),
+					__( 'https://make.wordpress.org/' )
+				);
+				?>
+			</p>
+
+			<?php endif; ?>
 		</div>
 
 		<div class="about__image aligncenter">
Index: src/wp-admin/css/about.css
===================================================================
--- src/wp-admin/css/about.css	(revision 47511)
+++ src/wp-admin/css/about.css	(working copy)
@@ -99,6 +99,7 @@
 .about__section {
 	background: #f3f4f5;
 	background: var(--background);
+	clear: both;
 }
 
 .about__container .has-accent-background-color {
@@ -303,13 +304,17 @@
 }
 
 .about__container h1 {
-	font-size: 5em;
-	line-height: 1;
+	margin: 0 0 1em;
+	padding: 0;
+	font-weight: 600;
+	color: inherit;
 }
 
+.about__container h1,
 .about__container h2 {
 	margin-top: 0;
 	font-size: 1.4em;
+	line-height: 1.4;
 }
 
 .about__container h3 {
@@ -395,17 +400,7 @@
 	text-align: center;
 }
 
-@media screen and (max-width: 782px) {
-	.about__container h1 {
-		font-size: 4em;
-	}
-}
-
 @media screen and (max-width: 480px) {
-	.about__container h1 {
-		font-size: 3.2em;
-	}
-
 	.about__section.is-feature {
 		font-size: 1.4em;
 		font-weight: 500;
@@ -448,26 +443,19 @@
 	-ms-grid-row-span: 2;
 	grid-row: 1/span 2;
 	padding: 32px;
-	-webkit-writing-mode: vertical-rl;
-	-ms-writing-mode: tb-rl;
-	writing-mode: vertical-rl;
-	transform: rotate(180deg);
 }
 
-/* Needs to be inline-block to use vertical-align, needs specificity to override flex. */
-.about__header .about__header-title {
-	display: inline-block;
-	vertical-align: top;
-}
-
-.about__header-title h1 {
+.about__header-title p {
+	margin: 0;
 	padding: 0;
+	font-size: 4em;
+	line-height: 1;
 	color: #1730e5;
 	color: var(--accent-1);
 }
 
-.about__header-title h1 span {
-	display: block;
+.about__header-title p span {
+	display: inline-block;
 	font-weight: 600;
 	font-size: 1.2em;
 	line-height: 1;
@@ -543,13 +531,11 @@
 	.about__container .about__header-text {
 		font-size: 1.4em;
 	}
-}
 
-@media screen and (max-width: 600px) {
 	.about__header {
 		display: block;
-		min-height: unset;
-		max-height: unset;
+		min-height: none;
+		max-height: none;
 		height: auto;
 	}
 
@@ -578,6 +564,10 @@
 }
 
 @media screen and (max-width: 480px) {
+	.about__header-title p {
+		font-size: 3.2em;
+	}
+
 	.about__header-navigation .nav-tab {
 		float: none;
 		display: block;
Index: src/wp-admin/freedoms.php
===================================================================
--- src/wp-admin/freedoms.php	(revision 47511)
+++ src/wp-admin/freedoms.php	(working copy)
@@ -25,10 +25,10 @@
 
 	<div class="about__header">
 		<div class="about__header-title">
-			<h1>
+			<p>
 				<?php _e( 'WordPress' ); ?>
 				<span><?php echo $display_version; ?></span>
-			</h1>
+			</p>
 		</div>
 
 		<div class="about__header-text">
@@ -46,7 +46,7 @@
 	</div>
 
 	<div class="about__section has-subtle-background-color is-feature">
-		<h2><?php _e( 'Freedoms' ); ?></h2>
+		<h1><?php _e( 'Freedoms' ); ?></h1>
 
 		<p class="about-description">
 		<?php
Index: src/wp-admin/privacy.php
===================================================================
--- src/wp-admin/privacy.php	(revision 47511)
+++ src/wp-admin/privacy.php	(working copy)
@@ -19,10 +19,10 @@
 
 	<div class="about__header">
 		<div class="about__header-title">
-			<h1>
+			<p>
 				<?php _e( 'WordPress' ); ?>
 				<span><?php echo $display_version; ?></span>
-			</h1>
+			</p>
 		</div>
 
 		<div class="about__header-text">
@@ -41,7 +41,7 @@
 
 	<div class="about__section">
 		<div class="column">
-			<h2><?php _e( 'Privacy' ); ?></h2>
+			<h1><?php _e( 'Privacy' ); ?></h1>
 
 			<p><?php _e( 'From time to time, your WordPress site may send data to WordPress.org &#8212; including, but not limited to &#8212; the version of WordPress you are using, and a list of installed plugins and themes.' ); ?></p>