Index: src/wp-admin/about.php
===================================================================
--- src/wp-admin/about.php	(revision 47505)
+++ src/wp-admin/about.php	(working copy)
@@ -20,10 +20,10 @@
 
 		<div class="about__header">
 			<div class="about__header-title">
-				<h1>
+				<p>
 					<?php _e( 'WordPress' ); ?>
 					<span><?php echo $display_version; ?></span>
-				</h1>
+				</p>
 			</div>
 
 			<div class="about__header-text">
@@ -41,7 +41,8 @@
 		</div>
 
 		<div class="about__section is-feature has-accent-background-color">
-			<p><?php _e( 'Say hello to more and better.' ); ?></p>
+			<h1><?php _e( 'Say hello to more and better.' ); ?></h1>
+
 			<p><?php _e( 'More ways to make your pages come alive. With easier ways to get it all done and looking better than ever&mdash;and boosts in speed you can feel.' ); ?></p>
 		</div>
 
Index: src/wp-admin/credits.php
===================================================================
--- src/wp-admin/credits.php	(revision 47505)
+++ src/wp-admin/credits.php	(working copy)
@@ -22,10 +22,10 @@
 
 	<div class="about__header">
 		<div class="about__header-title">
-			<h1>
+			<p>
 				<?php _e( 'WordPress' ); ?>
 				<span><?php echo $display_version; ?></span>
-			</h1>
+			</p>
 		</div>
 
 		<div class="about__header-text">
@@ -44,7 +44,7 @@
 
 	<div class="about__section">
 		<div class="column">
-			<h2><?php _e( 'WordPress is created by a worldwide team of passionate individuals.' ); ?></h2>
+			<h1><?php _e( 'WordPress is created by a worldwide team of passionate individuals.' ); ?></h1>
 
 			<p>
 				<?php
Index: src/wp-admin/css/about.css
===================================================================
--- src/wp-admin/css/about.css	(revision 47505)
+++ src/wp-admin/css/about.css	(working copy)
@@ -99,6 +99,7 @@
 .about__section {
 	background: #f3f4f5;
 	background: var(--background);
+	clear: both;
 }
 
 .about__container .has-accent-background-color {
@@ -302,14 +303,24 @@
 	line-height: 1.4;
 }
 
-.about__container h1 {
-	font-size: 5em;
-	line-height: 1;
+.about__section h1 {
+	font-weight: 600;
+	margin: 0 0 1em;
+	padding: 0;
 }
 
+.about-php .about__section h1 {
+	color: inherit;
+	font-size: inherit;
+	line-height: inherit;
+	margin-bottom: 1rem;
+}
+
+.about__section h1,
 .about__container h2 {
 	margin-top: 0;
 	font-size: 1.4em;
+	line-height: 1.4;
 }
 
 .about__container h3 {
@@ -322,6 +333,12 @@
 	line-height: inherit;
 }
 
+.about__header-title p {
+	font-size: 5em;
+	line-height: 1;
+	margin: 0;
+}
+
 .about__section a {
 	color: #1730e5;
 	color: var(--accent-1);
@@ -396,13 +413,13 @@
 }
 
 @media screen and (max-width: 782px) {
-	.about__container h1 {
+	.about__header-title p {
 		font-size: 4em;
 	}
 }
 
 @media screen and (max-width: 480px) {
-	.about__container h1 {
+	.about__header-title p {
 		font-size: 3.2em;
 	}
 
@@ -452,8 +469,15 @@
 	-ms-writing-mode: tb-rl;
 	writing-mode: vertical-rl;
 	transform: rotate(180deg);
+	direction: ltr;
 }
 
+/* rtl:ignore */
+.rtl .about__header-title {
+	transform: none;
+	direction: rtl;
+}
+
 /* Needs to be inline-block to use vertical-align, needs specificity to override flex. */
 .about__header .about__header-title {
 	display: inline-block;
@@ -460,13 +484,13 @@
 	vertical-align: top;
 }
 
-.about__header-title h1 {
+.about__header-title p {
 	padding: 0;
 	color: #1730e5;
 	color: var(--accent-1);
 }
 
-.about__header-title h1 span {
+.about__header-title p span {
 	display: block;
 	font-weight: 600;
 	font-size: 1.2em;
@@ -543,13 +567,11 @@
 	.about__container .about__header-text {
 		font-size: 1.4em;
 	}
-}
 
-@media screen and (max-width: 600px) {
 	.about__header {
 		display: block;
-		min-height: unset;
-		max-height: unset;
+		min-height: none;
+		max-height: none;
 		height: auto;
 	}
 
@@ -561,11 +583,15 @@
 		padding-top: 80%;
 		padding-bottom: 0;
 		-webkit-writing-mode: initial;
-		-ms-writing-mode: initial;
+		-ms-writing-mode: lr-tb;
 		writing-mode: initial;
 		transform: none;
 	}
 
+	.rtl .about__header-title {
+		-ms-writing-mode: rl-tb;
+	}
+
 	.about__header-text {
 		text-align: left;
 	}
Index: src/wp-admin/freedoms.php
===================================================================
--- src/wp-admin/freedoms.php	(revision 47505)
+++ src/wp-admin/freedoms.php	(working copy)
@@ -25,10 +25,10 @@
 
 	<div class="about__header">
 		<div class="about__header-title">
-			<h1>
+			<p>
 				<?php _e( 'WordPress' ); ?>
 				<span><?php echo $display_version; ?></span>
-			</h1>
+			</p>
 		</div>
 
 		<div class="about__header-text">
@@ -46,7 +46,7 @@
 	</div>
 
 	<div class="about__section has-subtle-background-color is-feature">
-		<h2><?php _e( 'Freedoms' ); ?></h2>
+		<h1><?php _e( 'Freedoms' ); ?></h1>
 
 		<p class="about-description">
 		<?php
Index: src/wp-admin/privacy.php
===================================================================
--- src/wp-admin/privacy.php	(revision 47505)
+++ src/wp-admin/privacy.php	(working copy)
@@ -19,10 +19,10 @@
 
 	<div class="about__header">
 		<div class="about__header-title">
-			<h1>
+			<p>
 				<?php _e( 'WordPress' ); ?>
 				<span><?php echo $display_version; ?></span>
-			</h1>
+			</p>
 		</div>
 
 		<div class="about__header-text">
@@ -41,7 +41,7 @@
 
 	<div class="about__section">
 		<div class="column">
-			<h2><?php _e( 'Privacy' ); ?></h2>
+			<h1><?php _e( 'Privacy' ); ?></h1>
 
 			<p><?php _e( 'From time to time, your WordPress site may send data to WordPress.org &#8212; including, but not limited to &#8212; the version of WordPress you are using, and a list of installed plugins and themes.' ); ?></p>