diff --git a/src/js/_enqueues/admin/user-profile.js b/src/js/_enqueues/admin/user-profile.js
index 3b5e26f977..86a0aa2b0b 100644
--- a/src/js/_enqueues/admin/user-profile.js
+++ b/src/js/_enqueues/admin/user-profile.js
@@ -141,7 +141,7 @@
 		resultDiv.addClass( 'notice-' + ( success ? 'success' : 'error' ) );
 
 		// Add the message, wrapping in a p tag, with a fadein to highlight each message.
-		resultDiv.text( $( $.parseHTML( message ) ).text() ).wrapInner( '<p />');
+		resultDiv.append( $( $.parseHTML( message ) ) ).wrapInner( '<p />' );
 
 		// Disable the button when the callback has succeeded.
 		$this.prop( 'disabled', success );