WordPress.org

Make WordPress Core

Changes between Initial Version and Version 1 of Ticket #53069


Ignore:
Timestamp:
04/21/2021 10:45:46 PM (8 months ago)
Author:
westonruter
Comment:

Legend:

Unmodified
Added
Removed
Modified
  • Ticket #53069 – Description

    initial v1  
    33For a high-level overview, FLoC (Federated Learning of Cohorts) is a Chrome-based initiative to calculate a cohort (henceforth referred to as "bucket") on the browser side for a user based on their browsing activity. It is meant as a replacement for third-party cookies typically used for ad targeting, providing what is supposed to be a somewhat more anonymous bucket of thousands of users to serve as a target rather than you as an individual. It is currently in an "origin trial" phase, in which some users are opted in via their usage of Chrome.
    44
    5 The current stated intention is for sites not to be included in the calculation of which bucket a user/browser instance is assigned to unless they specifically call the FLoC API or contain [ad resources https://twitter.com/rowan_m/status/1383380295336878091], noting that third-party JS, such as may come with an oEmbed, can also call the FLoC API and cause a page/site to be included in the calculation. Sites can explicitly opt-out of being included in calculations regardless of the content by sending a header. Whether this current intention remains true is one item to be monitored.
     5The current stated intention is for sites not to be included in the calculation of which bucket a user/browser instance is assigned to unless they specifically call the FLoC API or contain [https://twitter.com/rowan_m/status/1383380295336878091 ad resources], noting that third-party JS, such as may come with an oEmbed, can also call the FLoC API and cause a page/site to be included in the calculation. Sites can explicitly opt-out of being included in calculations regardless of the content by sending a header. Whether this current intention remains true is one item to be monitored.
    66
    77Some things that likely need discussion include but are certainly not limited to: