Changes between Initial Version and Version 1 of Ticket #53069
- Timestamp:
- 04/21/2021 10:45:46 PM (3 years ago)
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Ticket #53069 – Description
initial v1 3 3 For a high-level overview, FLoC (Federated Learning of Cohorts) is a Chrome-based initiative to calculate a cohort (henceforth referred to as "bucket") on the browser side for a user based on their browsing activity. It is meant as a replacement for third-party cookies typically used for ad targeting, providing what is supposed to be a somewhat more anonymous bucket of thousands of users to serve as a target rather than you as an individual. It is currently in an "origin trial" phase, in which some users are opted in via their usage of Chrome. 4 4 5 The current stated intention is for sites not to be included in the calculation of which bucket a user/browser instance is assigned to unless they specifically call the FLoC API or contain [ ad resources https://twitter.com/rowan_m/status/1383380295336878091], noting that third-party JS, such as may come with an oEmbed, can also call the FLoC API and cause a page/site to be included in the calculation. Sites can explicitly opt-out of being included in calculations regardless of the content by sending a header. Whether this current intention remains true is one item to be monitored.5 The current stated intention is for sites not to be included in the calculation of which bucket a user/browser instance is assigned to unless they specifically call the FLoC API or contain [https://twitter.com/rowan_m/status/1383380295336878091 ad resources], noting that third-party JS, such as may come with an oEmbed, can also call the FLoC API and cause a page/site to be included in the calculation. Sites can explicitly opt-out of being included in calculations regardless of the content by sending a header. Whether this current intention remains true is one item to be monitored. 6 6 7 7 Some things that likely need discussion include but are certainly not limited to: