Make SEO Meta Data Easy

[deborah86]

What problem does this address?
Having SEO meta data is an important part of SEO. I am frustrated because in order to just add simple meta data to a page or post, a plugin must be downloaded or code must be inserted. Usually the plugin adds extra features that create additional notifications and bloat on the website.

Google sees proper SEO titles and descriptions as important that is why pages without these features show up with errors in Google Lighthouse.

What is your proposed solution?
My solution is to have the Gutenberg editor use the post excerpt for the meta description, the post tile for the meta title, and the post's tags for the meta tags. That way users can have basic SEO features when they use the Gutenberg editor instead of installing an additional plugin.

My solution makes it easier for new users who might not understand much about SEO to have an optimized website to compete in search engines better. Many WordPress users don't have the time or the budget to learn how to use SEO so making the editor SEO-friendly from the beginning is a start.

This also removes the SEO error a page will get in Google Lighthouse for not having a proper SEO title and description.

Originally from ​https://github.com/WordPress/gutenberg/issues/32208

[SergeyBiryukov]

Hi there, welcome back to WordPress Trac! Thanks for ticket.

Just linking to some related tickets here: #20194, #31387, #42368.

[belamer]

This enhancement is sorely needed. I think of it as native SEO functionality. The WordPress Plugin landscape is littered with bloated SEO plugins that are not really needed. Having native functionality for TITLE, DESCRIPTION meta and the ability to change them (for example if the initial Post/Page Title was too long) would obviate the need for SEO plugins for most users.

Replying to deborah86:

What problem does this address?
Having SEO meta data is an important part of SEO. I am frustrated because in order to just add simple meta data to a page or post, a plugin must be downloaded or code must be inserted. Usually the plugin adds extra features that create additional notifications and bloat on the website.

Google sees proper SEO titles and descriptions as important that is why pages without these features show up with errors in Google Lighthouse.

What is your proposed solution?
My solution is to have the Gutenberg editor use the post excerpt for the meta description, the post tile for the meta title, and the post's tags for the meta tags. That way users can have basic SEO features when they use the Gutenberg editor instead of installing an additional plugin.

My solution makes it easier for new users who might not understand much about SEO to have an optimized website to compete in search engines better. Many WordPress users don't have the time or the budget to learn how to use SEO so making the editor SEO-friendly from the beginning is a start.

This also removes the SEO error a page will get in Google Lighthouse for not having a proper SEO title and description.

Originally from ​https://github.com/WordPress/gutenberg/issues/32208