Site Health: Improve messaging on sites not using HTTPS

[garrett-eclipse]

The current messaging on the HTTPS accordion could be improved to illustrate seo and performance benefits.

Current verbiage;
An HTTPS connection is needed for many features on the web today, it also gains the trust of your visitors by helping to protecting their online privacy.

*Grammar Sidenote: At minimum "helping to protecting their online privacy." should be "helping to protect their online privacy."

Pulling from some of the points on the related article;
​https://wordpress.org/support/article/why-should-i-use-https/

I would suggest as a start;
"An HTTPS connection is a more secure way of browsing the web, with many services now having it a requirement. Some benefits of HTTPS is it makes your site faster, benefits your search ranking, and gains the trust of your visitors by helping to protect their online privacy."

[garrett-eclipse]

Minor verbiage tweak to avoid using 'benefits' twice

[garrett-eclipse]

Thanks @dkarfa I appreciate the initial patch. It worked nicely, after reading I made a minor tweak in 48118.2.diff to avoid using 'benefits' twice in the same sentence.

Current verbiage for review;
'An HTTPS connection is a more secure way of browsing the web, with many services now having it a requirement. Some benefits of HTTPS is it makes your site faster, improves your search ranking, and gains the trust of your visitors by helping to protect their online privacy.'

[ocean90]

Some benefits of HTTPS is it makes your site faster

That's not true by default. It allows you to implement/use additional technologies which can optimize your site's performance.

[garrett-eclipse]

Replying to ocean90:

Some benefits of HTTPS is it makes your site faster

That's not true by default. It allows you to implement/use additional technologies which can optimize your site's performance.

Thanks @ocean90 would the following amendment address that sufficiently?

'An HTTPS connection is a more secure way of browsing the web, with many services now having it a requirement. Some benefits of HTTPS is it allows you to take advantage of efficiency improvements to HTTP to make your site faster, improves your search ranking, and gains the trust of your visitors by helping to protect their online privacy.'

*Not sure if that's too wordy now.

[ocean90]

Maybe simplify it to "… allows you to take advantage of new features for increased site speed…"?

[garrett-eclipse]

Verbiage Tweak

[garrett-eclipse]

Replying to ocean90:

Maybe simplify it to "… allows you to take advantage of new features for increased site speed…"?

Thanks @ocean90 updated in 48118.3.diff, so the current verbiage for review;
'An HTTPS connection is a more secure way of browsing the web, with many services now having it a requirement. Some benefits of HTTPS is it allows you to take advantage of new features for increased site speed, improves your search ranking, and gains the trust of your visitors by helping to protect their online privacy.'

[desrosj]

What about this:

An HTTPS connection is a more secure way of browsing the web. Many services now require it. HTTPS allows you to take advantage of new features that can increased site speed, improve search ranking, and gain the trust of your visitors by helping to protect their online privacy.

[garrett-eclipse]

Updated verbiage to account for @desrosj's feedback

[garrett-eclipse]

Thanks @desrosj I've updated the verbiage to account for the feedback.

Current verbiage in 48118.4.diff is now;

'An HTTPS connection is a more secure way of browsing the web. Many services now having HTTPS as a requirement. HTTPS allows you to take advantage of new features that can increase site speed, improve search rankings, and gain the trust of your visitors by helping to protect their online privacy.'

[afragen]

@garrett-eclipse shouldn't it read Many services now have HTTPS as a requirement.

[garrett-eclipse]

Minor tweak of verbiage

[garrett-eclipse]

Thanks @afragen updated in 48118.5.diff
Final verbiage;

'An HTTPS connection is a more secure way of browsing the web. Many services now have HTTPS as a requirement. HTTPS allows you to take advantage of new features that can increase site speed, improve search rankings, and gain the trust of your visitors by helping to protect their online privacy.'

This is ready to roll.

[desrosj]

In 46358:

Site Health: Improve the message displayed to sites not utilizing HTTPS.

The new message better illustrates that there are many potential benefits of using HTTPS, not just a few.

Props garrett-eclipse, dkarfa, ocean90, afragen, desrosj.
Fixes #48118.