Change wording of field description for tagline

[Presskopp]

This is a follow-up to #57675

I raised my concerns there, but it was too late in the cycle. So here we go:

These are my concerns about the solution we use now:

1) The example is misleading, the tagline should be meaningful, and just not like in the example

Using a unique and descriptive tagline is important for search engine optimization (SEO) purposes, as it helps convey the website's purpose and relevance to both search engines and visitors.

2) The “ and ” could be misunderstood so people would enter quotation marks into the tagline.

This can impact the visual presentation and readability of the tagline to visitors.

To keep the iconic phrase "Just another WordPress site" while being informative at the same time we could formulate:

In a few words, explain what this site is about. We're sure your site is so much more than "Just another WordPress site"

[costdev]

Minor note:

In a few words, explain what this site is about. We're sure your site is so much more than "Just another WordPress site"

"We", "We're" and such are typically removed from user-facing strings, so something like this may be a better basis:

In a few words, explain what this site is about. Your site is so much more than "Just another WordPress site"

[Presskopp]

Good point. ➜

In a few words, explain what this site is about. Your site certainly is so much more than "Just another WordPress site"

[sabernhardt]

Related: #18552

Since I agree with Presskop a lot, I made this PR.

Trac ticket: (https://core.trac.wordpress.org/ticket/58781)

[sabernhardt]

While newer sites would default to an empty field, older sites could still have the previous default tagline. I think "Your site is more than" would be sufficient (without "certainly" or even "so much").

Also, the %s placeholder may not be appropriate with this new sentence. Several of the ​translations it represents do not include "just" and some do not include "another" either. The French translations simply say "A site using WordPress" (or "A site using [Network Title]" in multisite). It also could be troublesome when a vowel would be dropped ("plus que" ➜ "plus qu'un site utilisant WordPress").

[oglekler]

@tobifjellner, I like this idea: #comment:3, but we need to address concerns from #comment:8. I believe that you can clarify things :)

[tobifjellner]

We could more clearly explain how this string is used, and indicate what the default value is (if multisite, the default string could even be modified with the network name). Something like:

Explain in few words what this site is about. Some themes will show this slogan in various places. 
It can also be used by search engines to describe your site. 
The default slogan is (code)%1(/code). 
But you can write a better one.

Thanks @oglekler for the mention. :)

[manfcarlo]

I honestly don't see how the current label is misleading at all. Are you seriously suggesting that users are seeing this note and verbatim typing (or cutting and pasting) "Just another WordPress site." into the text box? Why would anyone do that? I actually think the current label already conveys the same meaning that you are aiming for, because the quality of the example is obvious and it should stimulate the user to write something better.

Perhaps the quotation marks could be replaced with italics, but it's nitpicking and I'd rather just wontfix the ticket.

[sabernhardt]

This still has 2nd-opinion, so I'll move it out of the milestone.

[SeReedMedia]

So, I don't know if it is due to the recent changes cited in this ticket history or I just noticed something that has been that way for X number of years. I don't think anyone in this ticket has mentioned this yet.

While installing a new site tonight (6.4.2), I realized that:

-- the default Site Title is "Just another WordPress site" with no description.
-- the default Tagline is not set, but has the description "In a few words, explain this site is about. Example: “Just another WordPress site.”

Citing the title as an example for the tagline is very confusing.

If I am back-scrolling correctly, I think this may have something to do with removing the placeholder text from the tagline for accessibility. (Am I having some serious Mandela effect or was "Just another WordPress site" in both Site Title and Tagline?)

Whatever the phrasing ends up being per the above discussion, if the desire is to keep the (arguably iconic) " Just another WordPress site", then the solutions would be to:

A) Use "Just another WordPress site" for the default Site Title, create a description for the Site Title, and incorporate a version of "Example: Just another WordPress site". (And subsequently create a new description/example for the Tagline).

or

B) Create a new default Site Title (assuming it needs one?) and keep a version of "Example: Just another WordPress site" for the Tagline.

To my mind (A) is the better options because "Just another WordPress site" sounds more like a title than a tagline. Also, (B) effectively relegates the phrase to description text where it really doesn't serve as the best example.

Screenshot: ​https://imgur.com/a/esD4uDN

[SergeyBiryukov]

Replying to SeReedMedia:

While installing a new site tonight (6.4.2), I realized that:

-- the default Site Title is "Just another WordPress site" with no description.
-- the default Tagline is not set, but has the description "In a few words, explain this site is about. Example: “Just another WordPress site.”

In my testing on trunk (6.7-alpha):

• The title is manually set on installation, but can be left empty. It does not default to any value.
• The default tagline is indeed not set, see [53815] / #6479.